Akshaya Tritiya-Festival of everlasting prosperity
~Hendry David Thoreau (July 12, 1817 – May 6, 1862)
American Essayist, Philosopher and Poet
The word "Akshaya" means the never diminishing in Sanskrit, and the day is believed to bring good luck, eternal prosperity and success. Buying gold is a popular activity on “Akshaya Tritiya”, as it is the ultimate symbol of wealth and prosperity. Gold and gold jewelry bought and worn on this day signify never diminishing good fortune. There are a few legends behind the celebration of the festival. One legend is “Akshaya Tritiya” traditionally the birthday of Lord Parasuraman, the sixth incarnation of Lord Vishnu.
"The hand that gives is the hand that gathers" – is a timeless truth. One of the important Secrets of the universe for manifesting material success is to first give with a pure heart. This act according to the Vedas brings back the money manifold. On “Akshaya Tritiya”, the returns are not just manifold, they are infinite.
The auspicious day fell on the second day of the new moon in Hindu month Vaikaasi on Mirugaseeridam star on May 16th 2010. “Akshaya Tritiya” falling on a Rohini star day is considered more auspicious.
Special decorations for the momentous occasion
Traditional welcome at the main entrance of Lalitha Jewellers
Modern and traditional jeweleries caught the attention of the customers
The day is considered one of the most sacred days of the Vedic year
Enchanting decorations at the main entrance
Kannan at Lalitha Jewellers is seen busy attending to his longstanding customer
Sugar cane candy,Dates and Nut are kept at the entrance to welcome the customers
Customers mark the day and purchase gold annually on the auspicious day
Gold is believed as an all time ever-green asset
Day of heavy downpour